Worten
header+menu

Worten logoLogo
  • Client
  • Worten
  • Role
  • Design UX/UI
  • Period
  • 2023-2024
  • Location
  • Lisbon, Portugal

1. Product & Problem

Pesquisar

Old menuNew menu

Worten is one of Portugal's largest electronics retailers. The product here is the header and navigation system: the site's front door. Analysis showed a high drop-off before people reached the core services, Worten Resolve.

Three overlapping problems explained the pattern:

  1. Services were buried in a hamburger menu at the bottom of the screen. Reaching them meant remembering what existed instead of recognizing it. That broke the Recognition rather than Recall principle.
  2. The search bar dominated the space above the fold, compressing everything else and violating Aesthetic and Minimalist Design.
  3. Navigation was split between top and bottom, an unconventional pattern that mobile users did not read as navigation.

The actual flow, mapped:

tap the menu → opening animation → scan the options → tap the service → go back if wrong.

Scroll para percorrer o fluxo

  1. 01Tap the menu
  2. 02Follow the opening animation
  3. 03Scan the options
  4. 04Open the service
  5. 05Go back when the choice is wrong

What should have been one tap became a multi-step exploration.

2. My Role & Contribution

UX Design. I redesigned the header and navigation and contributed to development. Someone else handled the handoff.

3. Key Design Decisions

The design redistributed the existing elements without adding new ones.

Recognition Rather Than Recall

Putting the menu icon where people expect it lowers cognitive load and makes navigation easier to recognize.

The hamburger menu has a fixed, visible place in the header, so people do not need to remember where to find it.

The principle behind all three decisions: immediate task completion before visual minimalism. The hierarchy stayed. The interaction cost dropped.

4. The Outcome

The new structure made services, an offer that already existed, easier to find and use.

On mobile, navigation now lives in one place: the header.

Services became discoverable across every touchpoint. Previously, the navigation prevented that omnichannel connection.

This case records the navigation design developed between 2023 and 2024.

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Worten - Everything you need at Worten.pt
Worten - Everything you need at Worten.pt

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